WHAT IS TODAY'S TURKEY?

Today’s Turkey is a program designed to help retail and foodservice professionals inspire consumers to make turkey – in its wide variety of cuts and preparations – a regular part of their weekly meal routine. Healthy, versatile and delicious, turkey brings unexpected flavor to breakfast, lunch or dinner – and makes for healthy and satisfying between-meal snacking too!

Today’s Turkey provides all the information retail professionals need to raise awareness, educate and inspire shoppers to try today’s unexpected, healthy and flavorful lean protein.

For food service professionals, Today’s Turkey hopes to inspire chefs, menu developers and R&D professionals to prepare innovative signature dishes, across each day part – from breakfast sausage and turkey bacon, to new lunch pairings, and bold ethnic dinners that feature a wide variety of turkey cuts. For fast casual and casual chains in particular, turkey offers the opportunity to stand out with unexpected menu items that are fresh, delicious and healthy.

Historical Fun Facts About Turkey

Turkey has been a part of Americans' lives for hundreds of years, but we bet you didn't know how it first made its way to our Thanksgiving table.

More love for America's Bird

President Abraham Lincoln proclaimed Thanksgiving a national holiday in 1863, supposedly as a response to a campaign organized by magazine editor Sara Joseph Hale. In 1939, President Franklin Roosevelt moved Thanksgiving Day forward one week, as it is presently celebrated.

Holiday Turkey

In 2013, more than 240.0 million turkeys were raised. More than 200 million were consumed in the United States. We estimate that 46 million of those turkeys were eaten at Thanksgiving, 22 million at Christmas and 19 million at Easter. Nearly 88 percent of Americans surveyed by the National Turkey Federation eat turkey at Thanksgiving. The average weight of turkeys purchased for Thanksgiving is 16 pounds, meaning that approximately 736 million pounds of turkey were consumed in the United States during Thanksgiving in 2012.

A Bird of Courage

Benjamin Franklin, who proposed the turkey as the official United States' bird, was dismayed when the bald eagle was chosen over the turkey. Franklin wrote to his daughter, referring to the eagle's "bad moral character," saying, "I wish the bald eagle had not been chosen as the representative of our country! The turkey is a much more respectable bird, and withal a true original native of America."