GET READY TO TALK TURKEY!
Shoppers are looking for convenient, delicious, healthy and affordable meal solutions and look to you to recommend foods that meet those needs. Turkey is the unexpected protein choice that can satisfy everyone.
But for many shoppers, turkey is not top of mind (unless they’re thinking Thanksgiving, of course). These tips and downloadable resources will help you raise turkey’s profile and convince customers to serve up something unexpected!
- Make sure you have ample inventory of turkey cuts prominently displayed.
- Use signage to help shoppers find the varieties of turkey in the meat case.
- Cross-promote by providing easy-to-prepare turkey recipes that include vegetables, spices and/or marinades from other parts of the store.
- Showcase turkey with unexpectedly delicious preparations via in-store demonstrations (customers love the chance to snack while shopping).
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