DIRECTOR OF BRAND MARKETING
Kaffee Hopkins is responsible for marketing strategy for Sterling Hospitality’s operations, including Marlow’s Tavern, Sterling Spoon and Aqua Blue. She manages corporate branding communications and develops and implements all marketing communications including advertising, social and online media, broadcast, public relations, and sponsorships. Kaffee has more than 25 years of marketing and advertising experience on both the agency and client sides. Prior to joining Sterling Hospitality, she did consulting work for such companies as AGCO, GE, Applebee’s and Georgia Natural Gas. She previously served as senior vice president of franchise sales and support at Housewarmers II LLC, a franchised direct-marketing agency. She also served at Grey Worldwide Atlanta, managing accounts such as Cousins Properties, US Franchise Systems (Microtel and Hawthorne Suite), Southern Company, Georgia Power, Icehouse Beer, Miller Genuine Draft, The World of Coca Cola and Cost Plus World Market. Kaffee also worked on accounts for GCI, Grey’s sister PR agency. She was the lead on the PR efforts for the Olive Garden brand as well. Prior to that, she was senior vice president of account service for Fletcher Martin, where over five years she managed several regional and national accounts including Arby’s, Mrs. Winner’s Chicken and Lee’s Fried Chicken, E-Z-GO Golf Cars, Carvel Ice Cream, and Cinnabon. Kaffee’s career began in the marketing department with Applebee’s International in 1987 when they had a mere 50 restaurants.