Karen is the owner and principal consultant at Nutrition Connections LLC. With specialized focus in retail nutrition marketing and communications, she provides strategic counsel and a variety of services to food companies, commodity groups, PR agencies, supermarkets and retail dietitians nationwide. A recognized trailblazer as one of first supermarket dietitians, Karen co-authored the Academy of Nutrition and Dietetics’ new, 2015 Certificate of Training Program: “Supermarket Business and Industry Skills to Thrive in Retail Dietetics.” Karen is immediate past Chairman of the Supermarket/Retail Subgroup within the Academy’s Food and Culinary Professionals Dietetic Practice Group and was recently nominated by her peers for a 2015 Excellence in Practice Award.
As a thought-leader in retail dietetics, Karen regularly shares her views and insights as an editorial board member for Nutrition 411, as a contributing author to Progressive Grocer magazine, RDBA Weekly, various blogs and newsletters and as a speaker at various national symposia. She is a sought-after advisor to industry groups including the Egg Nutrition Center, National Turkey Federation and more.
Widely recognized as "The Weis Dietitian”, Karen was Director of Lifestyle Initiatives for a Weis, regional grocery store chain of 165 stores located in PA, MD, NY, NJ and WV. In this long-standing position, she was responsible for strategic planning for the company’s health and wellness initiatives, including the creation and launch of award-winning, innovative programs that deliver layered consumer brand messaging, nutrition education and positive ROI. Prior, as a Senior Marketing Manager for a national Sales and Marketing firm, she helped to establish seven new Supermarket Dietitian programs for various retailers in the Northeast.
Karen enjoys offering practical, credible food and nutrition advice to the public via television, radio, newsprint, magazines, and electronic & social media, having delivered more than 1000 media spots throughout her career. You can connect with her on twitter @karenbuch and visit karenbuch.com.