Director of Research and Development, PDQ WOW!
Michael Brannock is the Director of Research and Development at MVP Holdings, where he is responsible for creating new menu items and enhancing current offerings for 45 PDQ and Wow! Fresh and Fast restaurants nationwide. Michael’s love for food runs deep in his southern roots. Michael independently prepared his first made-from-scratch cherry pie at the age of five, under the watchful eye of his proud Granny Nancy. Some thirty years after this creation, she still described it as “good, better, and best,” which is one Michael’s fondest memories as a young cook.
His love of fresh food was fostered by the “farm to table” mentality shared by his family. Gardening, canning, preserving and from scratch cooking were day-to-day aspects of his life on Mamaw’s farm in the Blue Ridge Mountains of North Carolina. This passion led him to the restaurant industry where he shadowed the kitchen staff in between shifts as a server for Carrabba’s Italian Grill. Michael quickly climbed the professional ladder with Carrabba’s and was promoted to Product Test Specialist at the corporate headquarters in Tampa, FL. After 14 years with Carrabba’s, he was poised to take on new challenges and his culinary expertise opened doors to another rewarding opportunity with new brands; PDQ and Wow!
He currently resides in Tampa, Florida with his wife, Sara, and their dog, Daisy. He is honored to serve on the Advisory Board of the National Turkey Federation.