So many reasons to love turkey!
There's never been a better time to serve and recommend turkey.
Today's consumers want it all - taste, convenience, value and healthfulness - and turkey delivers. Now, America's turkey farmers are making it easy for retail and foodservice professionals to talk up and serve up today's unexpected protein alternative.
Delicious, versatile and available in a variety of cuts, turkey is naturally low in fat and provides immune-boosting nutrients like iron, zinc and potassium. It’s also packed with lean protein to keep people feeling full longer and satisfy their appetite for health and fitness. Turkey also stands strong against three key drivers of consumer decision-making:
Perhaps what’s most unexpected about turkey is its taste. The dark meat, found in turkey legs, thighs and wings is especially succulent and flavorful. Turkey also drinks in the flavor of whatever seasonings or marinades it’s cooked with, making it a very versatile choice. From the All-American turkey burger to an Asian stir-fry, turkey fajitas - or whatever else is on the menu - turkey is today's unexpectedly flavorful (and delicious!) protein.
Many retail stores carry turkey cuts and value-added product, packaged individually and sized right for everyday meals. Some cuts, such as turkey tenderloin, are available pre-marinated and ready to roast or grill, depending on your customers' preferences. Turkey can also be used interchangeably with chicken with small adjustments in cooking time. Simply put, turkey is as easy to prepare and serve as any other poultry or meat!
More good news: turkey has a nice price, often lower than other center-plate protein alternatives. This means foodservice professionals can enjoy better margins while offering customers something other than the "ordinary" bird. Try it as a daily special!
At retail, the “unfamiliar factor” means retail professionals may have to work harder to highlight turkey’s value. Your weekly circular is a great place to promote turkey and start driving sales. Start by putting something simple on sale, like pre-marinated turkey breast tenderloin, in order to ease shoppers into preparing something they may not be familiar with, and make sure the meat case is stocked accordingly. Don’t forget to promote your weekly special in-store to capture shoppers who prefer to buy on the fly.